Be found by new customers when they are searching for a product or service just like yours.
The most common form of PPC is Google AdWords and it can be extremely effective if you want more leads quickly. It is a highly effective form of advertising, whether you are looking for customers very local to you, or need global reach.
Each time your advert is clicked, the visitor is sent to your nominated landing page, and you pay a fee to Google. The fee paid (bid) depends on the quality of the page the visitor is sent to, the competition, and how relevant your ad is according to Google.